Grande's debut scent launched in 2015, Ari-and it, along with Sweet Like Candy, Moonlight, and several other limited-editions, grossed over $150 million in retail sales across the globe within two years. Her new perfume, God is a Woman, is an all-natural clean formula with sustainable packaging. Grande's fragrances have been extremely successful. Newsweek was one of the first to confirm the rumors that Grande's new makeup line would launch soon-possibly within 10 days-stating, "the songwriter's best friend Doug Middlebrook shared a photo to his Instagram Story of him posing next to the billboard, tagging Grande." In addition to covering a variety of products, the company also filed trademark applications for specific product names, such as Interstellar Highlighter Topper, At The Border Line Kohl Eyeliner Pencil, and Flourishing Lengthening Mascara. The 28-year-old pop star's company, Thunder Road, Inc., filed a trademark application for R.E.M. is also the fragrance Grande launched last September, when she said the name was from one of her favorite songs. is the name of a song on Grande's 2018 album Sweetener. Fans quickly guessed the new account was tied to the singer-songwriter, since R.E.M. On Instagram, have any posts, but has attracted over 89k followers in just a couple of days. Fans first began talking about the line several days ago on Reddit, before the news broke. coming soon." Take a look at, and you'll find the same message (A screenshot from the site is shown above). Fan account, and others, are tweeting photos of a billboard in Times Square that says "R.E.M. There's a brilliant teaser campaign causing a fan frenzy. The Grammy-Award-winning multi-platinum recording artist has already made her mark on the fragrance world-and may soon do the same for makeup. Ariana Grande, a new coach on NBC's The Voice, is the latest celebrity getting into the beauty business.
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